And there was, like, almost this invisible line that people wouldn't cross to go to the art supplies because, "Well, I'm not creative, I'm not artistic." So tell us a little bit about how to undo that misunderstanding about the concept of creativity.

Yeah.

Well, there's so many approaches we could take, and I actually did some research on this 'cause I was really curious about at what point in history did creativity get conflated with art, and it was actually during the Renaissance that that happened.

Like, it's fascinating.

That's a whole nother rabbit hole that we can go down perhaps another time, because we both do love that kind of history stuff.

But because of that initial conflation of creativity with artistic talent, we lost the deep knowing that creativity is our birthright.

Creativity is what sets us apart from every other species on the planet, except for our closest cousins, and all the monkeys, right, and apes and gorillas are equally creative, as many studies have shown.

You know, it's in your business and in your life outside of your business.