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Milton Goodwin

Milton Goodwin

Vice President at AHF Products, a flooring manufacturer known for brands like Bruce, where he leads hardwoood product management and innovation.

Aug 20, 2026

18:38
Milton, you want to jump in on
18:39
any of this that we just...
18:41
Yeah, the comment that I'll make about the go-to-market and getting it in front of the consumers, we spend a lot of time and... effort on our room scenes are the most critical part of our sample we love what's on the front of the board but showing the consumer what it's going to look like as best we can with the photography so we take individual room scenes of every color we don't do one room scene and then spread across every product so we do individual room scenes we've got all that on our website you can take your own room and plug in our products and then it's getting the you know getting with dealers and showing them the display.
19:20
And we have multiple display options to get the product so that the customer can hold the sample QR codes to be able to order the sample directly from us and get the sample delivered to their home.
19:31
We're doing that on the commercial side and on the residential side.
19:35
And so giving as many touch point options as possible that we can think of in today's world, we think we've got them covered.
19:44
But if there's somebody comes up with a different mousetrap on how to show it, we're open to that.

21 MINS LATER

40:59
And I hope the industry as a whole goes in that direction.
1:22
Tell the folks a little bit about yourself and we'll get rolling here.
1:26
Well, first off, thanks for having us along.
1:28
Get to talk a little bit.
1:30
I enjoyed our last call.
1:31
I didn't realize we had as much in common as we did and we'd been around the block a few times.
1:35
So that was kind of cool.
1:37
Been in the wood business for a while.
5:23
Am I going down the right history here?

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