So was it does it give to the creaminess of the ice cream? Why cauliflower?

When Judy and I started this business, there were three things that we agreed upon from day one that we that pretty much are the foundations of our business.

Right.

And the first thing was creaminess.

that eating experience it has to taste delicious no compromise the second thing was sustainability we want to be as sustainable as possible and the third thing was global making this a global brand and cauliflower helps us achieve the first two things right so the first thing it actually helps create the texture and the creaminess of the product And secondly, it is a more sustainable ingredient than a lot of the ingredients currently used in dairy and non-dairy ice cream.

And I can share some facts with you.

Yeah, go ahead, please.

How have you brought it to where it is today so far? Where do you see it going from here? What's your hope? For Eat Kinda in future.