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Miles Young

British businessman and former CEO of Ogilvy & Mather

Aug 30, 2026

4:02
Why aren't we providing mental health services that are as diverse as the men they're targeting?
4:13
So I'm an associate professor in the School of Science at the University of Newcastle, and I lead a research group called the Good Talk Lab, which is researchers and psychologists coming together to try and find new ways of engaging men with mental health.
4:33
My first job out of uni was working on a program called Healthy Dads, Healthy Kids, and I And I loved going out into, you know, regional and underserved communities and running programs for dads and kids.
4:44
And that was really about physical health and lifestyle behaviors.
4:49
I also worked on a men's weight loss program called Shed It, where a lot of work had been done about how to help people lose weight.
4:57
But when you looked at who was participating, it was all women mostly.
5:01
And so we did this study where we kind of just advertised and said, come along, men.
5:39
The turning point came one day in the middle of the Shed It program.

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