Anything else? Well, I mean,

I think the other one relates to how AI is being used in marketing, which is probably what we're here to talk about maybe today.

There's a great piece of research that McKinsey just released that talked about 96% of CMOs are excited about the potential of AI.

Makes a lot of sense, right? It's efficiency, it's relevance, it's cost savings.

It's the number one thing on everyone's mind right now.

And thankfully, what we're seeing is, is about 58% of marketers are actually using AI on a weekly basis.

On the surface, that seems pretty good.

How can marketers make decisions that are going to help increase their visibility, their trust, their authority in AI search? How is it different from what went before?