What do you see as your role then within Everywhere?

As Andy alluded to, I've worked across content in various guises.

Purely editorial when I was at the BBC, making content, Acast and Global, working with hundreds of creators, making podcasts but also video content, social content, and more recently DMG, which is a big legacy publisher, which is working out how do we monetize and commercialize content across multiple platforms.

My role within, uh, Everywhere is focusing on creators, working closely with the creators that we bring in, the ones that we want to bring in, and making sure they're happy.

I'm the voice of the creators for the business, I suppose, is probably the simplest way to put it.

You know, we've come together as a trio because we all bring something unique to the business that none of us could have done this on our own without the other two, essentially.

So I think we're a really well-matched team for the mission we've come up with in the planning of the launch of this business.

Again, how do you address this? I guess what you're trying to do is say to creators, "We're maximizing the opportunity for you for brand reach and capability," but, uh, gatekeepers are shutting the doors.