Right, so...

Yeah, we're a privately held firm.

It was actually we're a family business.

My father, Norbert, he was a German immigrant and his partner, Walter McDonald, an Irish immigrant.

They started the company together in 1971.

And that's how you got Nor Walt.

So they thought about switching it after a bunch of years, but they said that everyone knows starting to know us now.

What attracted you to digital inkjet? And why do you feel now is the right time to enter this market?