So let's talk about product.

I think that that kind of gets into a little bit of the idea.

So, you know, back in the day when we were playing shows, we had this really great experience.

We show up this venue.

The venue was actually owned by this very well-off lawyer, really nice guy.

And he used the venue as a way to bring in bands that he liked.

but not necessarily bands that would typically play in that location.

But

We asked what it costs to produce that content.

I think it's about where you invest in the development of the content.

You know, for us, what we did was we actually, instead of, uh, um, you know, instead of building a, a fully open model, uh, we created a system to allow us to create rapid amounts of content.

You know? So our content costs are about twenty thousand dollars per hour, right? Which is very, very good.

Um, with respect to what that allows us to do, and the reason why we created it this way, um, is it allows us to take subject matter experts and then focus that content in a way, uh, where we can improve and increase the number of families we talk to.

So for example, if, uh, as we expand our content library, when we have a family that has, um, ADHD, but a child has ADHD or a child has autism, or they're dealing with, uh, death in the family, it could be, it could be all kinds of different things.

It gives us opportunities to create special packages for those specific families.

We asked Mike what he would tell a parent not to buy.

So when you talk about efficacy in terms of the product, How do you measure that? Because I imagine for a product that is a pre-bedtime product, you kind of want people, want the kids to kind of cut it off and kind of fall asleep at some point and are not like really focused on maximizing engagement in the way that a lot of social products are.

Very, very good question.

And truth be told, one of the obvious metrics is when you talk to parents that have had struggles and then now they're like, my child went to bed day one and this was the result.

And then they start to repeat the pattern.

So here's the mega point of success for us.

one year after shipping the product to our first 900 paying customers.

And that was part of our Indiegogo.

How do you address that? with this kind of character that's supposed to be there, but you also have to generate narratives consistently over time?