[laughs]

...

I can't remember how we first met.

Um, but we're all competitors, of course, so you wouldn't necessarily meet with your competitors, but n- we were competitors no longer.

And it came up, uh, I think it was Jerry's idea.

Uh, he'd just been to Sierra Leone, and he said, "Look, um, why don't we create something where we can, um, you know, make, uh, build schools in Sierra Leone, and let's be ambitious, uh, and let's try and raise a million pounds." Um, and so what else could it be called but Milione, okay? So, uh, um, and, uh, Cliff found the wine.

Uh, it was Jerry's idea.

And Gusborne focused on fizz, but do some pretty good still wines too, don't they?