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Mike Nathan

Navy veteran and Founder & CEO of Impero Ventures; startup investor via Big Stone Capital and Exit 156 Capital and co-host of Burn Rate + Bull$hit.

Sep 30, 2026

52:27
So what stops you from just doing way more of the doctor stuff?
52:31
um it doesn't it doesn't quite pay as well meaning uh we have people that knock on doors to uh orthopedic surgeons who are looking for patients with uh alternatives to surgery pt chiropractors it's a lot of effort and there's some that are going to refer to you and some that just will not yeah so that's our constraint in a one market in the twin cities it's a one market uh play we know there are more people looking for this solution So we want to understand what the B to C is.
53:02
If we go to then Dallas, Philly, LA, as we try to scale it, we're convinced it needs to be a better ROI than maybe what we're doing right now.
53:58
Like you mean you've only really talked to 200 in terms of like reach outs and or you have 200 who signed up as affiliates kind of thing?
54:04
I don't know the number off the top of my head, but it's in the hundreds, less than a thousand of B2B PT, chiropractors, orthopedic surgeons.
54:14
We've done that.
54:15
In the Twin Cities.
54:16
And the super small people that have given us has been some give four, five, and six, some give zero.

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