Mm.

A- and it was all about nine steps to maximizing cash to any given business.

Then from that, I wrote this thing called The Seven Minute Conversation, which is how to analyze financial statements in seven minutes or less.

And I thought, that's all I need to do to teach other leaders how to run their business through the eyes of the financial statements.

No.

What happens is they forgot how to talk to people.

I don't know what happened, but [laughs] most of the folks are like, "I, I, I know the numbers, but how do I get somebody else to understand them?" So I wrote a book last year called Don't Tell Me What to Do.

Did he have any influence in your career choice in that regard, in service to others? What was it that drove you to choose that?