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Mike Melvin

Jun 9, 2026

21:59
Can you, um, break down the, the key objectives of 3v3 UK and outline some of the work you've delivered so far?
22:07
Yeah.
22:07
So like, you know, so sort of what you call is like for, for everyone to at least have tried 3v3.
22:12
Uh, that's, that's, that's my number one goal.
22:15
Uh, of, of all ages.
22:16
I say we want people to have just better football experiences.
22:20
Um, and if their first involvement is a 3v3 game, that will allow them to be involved, to be able to have that goal, to have that moment, that they'll wanna come back.

9 MINS LATER

31:32
Mike, what's your opinion on this, firstly, in terms of the age group it's been pitched at and intended for initially, the rationale behind it, and lastly, the expected feedback and response from the grassroots coaches that y- that we might be expecting?

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