Sometimes we're wearing our jammy bottoms, you know, but Mike and I are both in jeans today, so we're okay in that regard.

So talking about radio, I'll share a quick little tale here.

And I think that we're quite familiar, people would be familiar with this right across North America is the small local radio stations usually had a thing called Tradio or Trading Post.

people would call in with items to sell.

It was kind of a pre-marketplace kind of an idea.

And in our part of the world, it was the last of unfiltered live radio.

You would answer the phone.

If your horse coughs hard, you're going to rack up.

So how are you enhancing and evolving engaged notifications, combining that in the Teams experience without people being completely overwhelmed by notifications? What's your strategy and thinking there?

That's a great question.

You're correct.

I spent the last few years taking care of the notifications platform here at Engage.

It's actually one of the most interesting areas of the business in my opinion.

When you think about all of the content people share, the questions they ask, The announcements that they post, the reason they get all of the reach and engagement is because those posts and those conversations will be delivered to end users, their audience, community members in a way that those folks can consume.

It might be through email, it might be through Engage, and it might be through Teams nowadays or our Engage mobile app.

Can you talk a little bit more about that? Because it's relevant for community admins and community subject matter experts or SMEs, as well as for internal comms, right?

So walk me through how I should use quench or recover to offset cramps.

Yeah, no, 100%.

That's a great question.

We strategically, that was a strategic decision because you've seen so many companies right now trying to multipurpose the hydration space.

I mean, you can't go to Walmart or GNC or Whole Foods and not see various products where they're trying to do that.

And your body is... like I always compare it to like an operating system.

So if we're going to, you know, run a certain program, that program has to be written in a language that the operating system can run.

What do you hope to do with Apex and in your personal life in the hunting world?