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Mike Lloyd
CEO of Aluma Trailers in Bancroft, Iowa, the aluminum trailer manufacturer he joined in 1994 and has led since 2000.
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Oct 15, 2026
E47 | Aluma’s Next Chapter: Growth, Succession and Staying in Iowa | Made In Iowa
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22:41Leisa FoxHOST
Talk about entry into enclosed trailers and then sort of walking away for it for a bit and then now really concentrating on that again.
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22:51Mike LloydGUEST
yeah so back when we bought it in 2000 i think a couple years later we introduced the enclosed trailers and with the facility in bank bankrupt there wasn't a ton of room there and the enclosed trailers took up a lot of that space um And for the most part, we sold that enclosed trailer just in the Midwest because it's tough to get that shipping, especially beyond a certain amount of distance.
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23:24Mike LloydGUEST
So back in 2013 and 14, when that facility in Emmitsburg came available, that's when we moved the enclosed trailers over that way.
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23:38Mike LloydGUEST
And then, you know, we never, we had an awesome product, but it was designed probably not as production friendly as it should have been.
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23:54Mike LloydGUEST
So when COVID hit, we were we were short people and we were short supplies and we had a demand not only on the enclosed trailers but on the open trailers our expertise was on the open trailer side so we made that decision to take the people that were building the enclosed trailers which is about double what would it would take wow that same amount of people to do open trailers and and we we gave the dealers a six month time frame to still buy them but then we transitioned out of the enclosed trailers at the end of 2021. we got some heat from our dealers but we still were able to manage the business on the open side and still take care of the dealers and still be busy enough.
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24:51Mike LloydGUEST
And then recently we just got bought out by a partner called Nove is the trailer brand company within Bright Star and they have enclosed trailers in their portfolio mainly steel trailers so we figured well let's utilize their expertise and it's a partnership So we just unveiled the new enclosed trailers at the show in Nashville, the first part of September, just a few weeks ago.
22 MINS LATER
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47:35Leisa FoxHOST
Are there any glimmers or signs in the market, either on the price of aluminum on a market pickup, an uptick for you so that you're selling more?
E47 | Aluma’s Next Chapter: Growth, Succession and Staying in Iowa | Made In Iowa
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9:18Mike LloydGUEST
Yeah, there's a tremendous amount of options, and, you know, we've got three or four pretty strong regional competitors, and then we've got a couple other competitors that, uh, service the whole United States like we, we do.
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9:32Mike LloydGUEST
But I think our advantage is that our dealers, um, even they directly talk to the consumer, and us being in the distribution business before, um, we couldn't control what manufacturers do.
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9:51Mike LloydGUEST
The beauty of Aluma is we're selling it to the dealers, and dealers will have that feedback from the customer as far as if our product needs to change or if we need to incorporate a new model.
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10:05Mike LloydGUEST
Um, so we listen to the dealers from the consumer feedback and from the dealer feedback, and that's really where we've got a lot of our information on new products and changes to existing products.
30 MINS LATER
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40:00Mike LloydGUEST
Yeah, we do a monthly meal, and we've done this for probably the last 15 years, and it's changed a little bit as of now.