So why don't you talk about what you got going on and where it is, that sort of stuff.

Well, it's at the Rock River Threshery just outside of Edgerton.

Edgerton Thresherman Park, some people call it.

We've got four bands lined up.

I should have had the flyer in front of me.

Union Avenue, I believe, is one of them.

Holy cow.

So for the people who don't know, you want to explain jalopy racing?

Did it wind up at $15 billion? Mike, any thoughts on how much money this tournament generated?

Yeah, revenue projections were huge from the start.

Like you mentioned, they were aiming...

I think it was $11 billion, $11 to $13 billion for the 2023-26 cycle, but now it looks like the total is closer to a record $15 billion per reports.

A big chunk of that came from ticketing, hospitality.

I think stadium occupancy throughout the tournament was huge.

Pretty close to 100%.

Mike, how about here in the States? Fox talked some big numbers and Telemundo seemingly did really well.

Give us a sense, Mike, about media rights, which I assume is the main revenue stream for FIFA.

Yeah, exactly.

For everyone that can't afford to go to the matches, it's all about the broadcast rights and how you can watch on whatever device you choose.

FIFA is making history this year, pulling in nearly 4 billion from selling the rights to air the tournament.

And that's a billion more than the last World Cup in Qatar, especially with this tournament expanding to 48 teams.

Broadcast rights actually make up about 30% of FIFA's total revenue for this four-year cycle.

And that money helps fund global soccer development and operations.

They're up for grabs in the U.S. Any sense, Mike, for what's going to happen then?

Right.

Well, you know, you have to think about what television was like then.

They weren't even keeping tapes half the time.

They were retaping over things or they were.

broadcasting live so there was no expectation of an afterlife like there was you know reruns were a thing you know when you and i were growing up i love lucy gilligan's island but before that that really wasn't like the case for television it was a one and done most of the stuff was an archive you know in previous previous generations what bob i think was surprised was you know for one like you said that for the news it's one and done and but when you think about this When it was his job or JR's job or Tony Schiavone's job, you were doing that show and you were on to the next thing.

You know, home video was in its infancy.

So maybe a couple of the bigger shows, your Starrcade, your Great American Bash would end up on home video and people would buy those or more likely rent them in the time period.

Aren't you Mike?