So I guess the question, how important is that? Do you think getting those students truly immersed in the community? And then two, what are some ways that you've seen work to actually do that?

Yeah, I mean, I would say it is critically valuable.

Does it have to happen? No, you could do all, you could run your university and not do that.

But things are so much better if you do.

And so, for instance, like on the getting people, students away from just the old college haunts, we've done various versions of a passport program where you go and you get a stamp punched for going to various places.

For instance, here in Fort Collins, we had a passport-type book, and not only would you have to go to that place to, say, get a punch at City Park or to go up to Horsetooth Reservoir or to...

Go into Old Town and see the Disney building we were just talking about.

Have you seen any or done any work with that of kind of like focusing on that Boomerang or talent retention and any thoughts on that?