So yeah, what was it that got you excited about that approach?

So with the time I spent at Netathem, I was able to have a first row seat, if you will, to see how driving water efficiency really helped the grower to maximize, obviously, yield, quality, labor, things of that nature.

And what we're doing here at DeerPoint is essentially the same thing.

What I used to say at NetFM all the time was, hey, you figure out how much water you're going to drink over the course of a week.

How do you drink it? I challenge you to sit down on Monday morning and drink 50 gallons of water, right? I mean, you just don't do that because you need it a little at a time, just like a crop does.

Same thing holds true with fertility.

So let's just assume for a minute, we're going to do 2000 calories a day in our diet over seven weeks.

cool cool and then let's let's zoom out just for a second so i think we can ground the rest of the conversation but you know for the kind of general audience what is a fully managed crop nutrition system like what is what does that mean um and then you know ultimately like which parts of the growing process do you take responsibility for