What are your thoughts on that?

Yeah, I mean, look, I think the reality is, you know, there's a big benefit for owning the payment relationship completely, right? And I think from a Square perspective, you know, that's why I've kind of taken the stance opinion that as we were launching this thing, it's probably not right for these, you know, full service providers that own their own bin and own that complete, you know, payment processing stack.

So... you know, the reality is capturing more of the revenue and or all of the payment processing revenue, that is a big pro, obviously, right? And so look, there's a lot of, you know, point of sale companies out there that they, that is their strategy, right? That's their go-to-market strategy.

That's what they hang their hat on is that, you know, they built this agnostic, you know, type, you know, point of sale system that you as the ISO, you can own the payment processing relationship and we'll bring this great piece of technology to you.

So look, I think there's real benefit to that.

I think from like the other side of things, like the square side of things, not that I want this to be like a square sales pitch, but the simple reality of the square model is that you lose some of the control around that payment piece.

But in my opinion, you gain so much more.

You know?