As you think about how to navigate that sales cycle and continue to keep selling cars, what have you seen from a full path perspective that helps navigate that affordability challenge?

Yeah, it's a great question.

And across the board, we're hearing it from all of our clients.

I would say when you step back a little bit on full path, what makes full path really powerful is the CDP that connects all the data sources from your CRM, your DMS, all the financial data and everything of what the consumer is doing with shopping insights and consumer behavior.

So one of the things that we've actually been seeing with the dealers that are leveraging the CDP is using audience data to actually go through and measure the intent of their previous shoppers that they have that they've spent millions of dollars on to generate that first party data.

And one of the most beneficial audiences that we're seeing from dealers is actually pulling audience data of consumers that we know that are actively in the market shopping and also with the new insights data between kbb and autotrader and seeing who actually has a high apr that's actually shopping and the oem has a lower apr rate that we can actually get them into and sending hyper specific messaging to them and that audience right there has been very powerful

As you bring together Viato, Fullpath, Xtime, tell us more what that looks like.

Yeah, so we're super excited.