Just to transition a little bit, Mike, you've developed a fleet maturity model, and I would love for you to walk us through that.

So the reason behind this is...

The single most common thing we hear from CEOs before an engagement, and this is anything from working with them on their strategy to expansion or growth, But if they're asset intensive, they'll tell us, you know, we're pretty sophisticated on fleet.

We've got a good fleet organization.

We've got somebody who sharp, who really knows the equipment.

We know where our stuff is.

And then we start to do a diagnostic as part of whatever we're working on with them.

So what should we own versus what should we rent? And how do the best companies think about that decision in your view?