So like, how was it being on your own journey, working on someone else's own journey episode? Like this is the journey episode.

You know, so much of like what you were expressing in your diaries, spending two months in Mexico resonated for me.

Like, I remember I was recording myself while I was there, like the first day I was there, sometimes in between.

And I remember that last day just feeling like I don't know who I'm returning to the United States as.

And I remember you sharing that in your diaries as well.

So, yeah, it was almost like... working with your story was almost like guiding and mirroring mine and mirror my experience.

So it was really dope.

And I think something that people in production don't get, I was going to say often, but ever,

When you say everyone is prioritizing the intelligent future, who's building the human one? What are you seeing that most leaders are actually missing?

Well, I think this is a vast subject.

And I say it with respect and humility that I've spent, my career path has been very non-linear.

I've worked in design production.

I've worked at some architecture firms.

I've worked in experiential ad agencies.

I've worked as a self-employed production designer.

And how would you say that that helps you design for the things people carry after the built thing disappears?

... um, anything new, exciting? What haven't we talked about before that we can, we can kinda talk about today?

We've got tons of new stuff at Avery Dennison.

The one that I'm, I would say most excited about is our Prisma Pro, and you will see this online.

As a matter of fact, when this episode comes out, you'll see ads running on Instagram, Facebook.

And Prisma Pro is our dry apply color PPF, and I am just, like, ready for this stuff to take off.

And, uh, I'm expecting you guys to just go like gangbusters like you normally do when you sell our products.

That's one.

Um, so the last question I want to say to wrap it up, so we've asked, um, I think we asked you last time, what, what do you think sets you apart? But, um, so the question I have for you this time is if you have a customer, um, if you're going into a customer today and they're using a competitor product, what would you say to them to To try and persuade them to try Avery Dennison and their products, and you guys can, can both take a turn at that if you want.