What if I'm a plumber?

Yeah, so I look at different things that, first of all, what names are out there, what's common, what's recognizable, not necessarily that I want to follow that, but I want to avoid certain things.

And then I also want to lean into like the customer behavior, because if there's like a, if there's a schematic or a way that they kind of name businesses within an industry, I want to take that into consideration.

And I might factor that into my business name.

But I just want awareness of who all is doing what so that when I go searching for names or I try to create a name that it actually makes sense.

And the other thing is you want it to be easy to spell.

You want it to be unique.

I'm going to pay you to set up the SEO stuff, to do the logo correctly, to pick the colors correctly based on feelings, because that's like a real thing, right? So what if I am somebody listening to this and I'm saying, okay, that's great, Mary Jo and Mike, but how much do I need if I don't want to do it all myself, but I want it done correctly because I know I'm going to be successful.

Kind of what was your take when you mentioned it to me? I mean,

yeah, you were open to it, but at the end of the day, I think like anybody or even when I started my own podcast, there's that resistance there because you're like, well, I don't know how to do it or I don't know what to say or what am I going to do every week? Like, I just I don't know that I've got that much.

And then I don't know, once you start doing it and you start to realize that.

that these conversations are happening all day, every day with colleagues and clients and team.

And you're like, man, I do talk about this all the time.

So maybe I'm not that far off.

So I don't know if you had that realization or not, but like...

But hopefully we are growing in our knowledge and understanding of the things that is our business.