What's the exact playbook for a small business owner that you would give them?

Okay, that's a good question.

Well, it depends on their vertical.

Let's say it's an e-commerce retail business.

Your goal is to generate ROI from online or offline purchases.

Or if it's a service business or a B2B business, you want to generate sales qualified leads.

But for any of these use cases, it needs to start with the foundation.

Why did you pivot so much?