I'm curious how you keep encouragement going with your authors, because obviously it isn't immediate.

It's never going to be immediate.

And, and some authors will never find the success of they'll never be Stephen King.

Like let's be faith.

Let's face facts.

They're they're not, I mean, 80% of authors in this world, aren't Stephen King.

Like they're not having that kind of success.

And so what's the biggest mistake you've seen authors make when talking about themselves? You know, we're in the interview and then it's like, what do we say?