
Mickey McBride
Vice President of Sales at Avoya Travel, a leading host agency for independent travel advisors.
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Aug 31, 2026
To niche, or not to niche? Finding your agency’s sweet spot (feat. Mickey McBride and Dana Dziegiel)
8:49
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8:43Emma WeissmannHOST
Mickey, what are you seeing from the network side of things, a broader perspective?

Mickey McBrideGUEST
So, so much of... you know, kind of our focus and recommendations at the onset are to specialize.

Mickey McBrideGUEST
Obviously, as Dana has kind of supported, like the product knowledge, there can be a lot all at once, but we are seeing a trend into more and more advisors while still having that kind of unique specialization, that focus, that product, whatever it may be, but building upon that with more components, right? Like looking at air, looking at hotels, things that are more of the comprehensive aspects vacation package.

Mickey McBrideGUEST
And I think that's been something that we're specializing means you are like focused on a specific niche per se and something you're known for.

Mickey McBrideGUEST
And so we are trying to want to create the resources for Dana and the network to support that.
7 MINS LATER
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16:33Jamie BiesiadaHOST
I'm curious, Vicki, do you guys have like what do you do at Avoya to like kind of foster those connections and relationships between your advisors? Like and how can they take advantage of that?