And I'll ask you, Mickey, to kind of your thoughts about the evolution of the economics of the space and how Vermilion plays in this world.

Yeah, I mean, the first thing I'll say is we agree with Luke.

You need great defense before you can start to play offense and actually monetize your assets.

If your assets or your IP is out there for free or being used for free, why would anyone else want to pay for them? So you need to lock it down and ensure, whether it's your NIL, your video content, etc., isn't being used, especially in outputs, for free.

So Where we sit in the market is we came out with protection technology, which can also be transferred into securing licensing deals.

So in licensing deals, we have products that third-party guardrails for character NIL or IP licensing.

And then we also do the auditing attribution and tracking of these licensing deals.

Mickey, do you actually do the licensing then?