
Michelle Poirier
Founder of Machi Marketing Solutions, a digital marketing agency based in Santiago, Chile, where she works as a Digital Marketing Strategist & SEO Specialist.
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Aug 31, 2026
Episode 348 - Why Human Copy Beats AI Content with Michelle Poirier
5:33

Michelle PoirierGUEST
So the biggest mistake that I am seeing people make on their websites by far and large is that they're talking to their peers, but that's not who you're going to sell to because those people are in your industry.
14 MINS LATER
Be Resourceful. Build a Business with Michelle Poirier
4:53
5:00
5:15
21:47

Michelle PoirierGUEST
know, that entrepreneurial spirit plus that tech, that love of tech and knowledge and learning really kind of happened.

Michelle PoirierGUEST
And then, you know, fast forward, I graduate college, you know, with my degree in digital art.

Michelle PoirierGUEST
But when I was in that job, they found out that I was actually really good at researching and putting different puzzle pieces together and I ended up in business development.
16 MINS LATER

Ange DoveHOST
So how did you then start your own business? What happened? How did that transition happen?
