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Michelle Poirier

Michelle Poirier

Founder of Machi Marketing Solutions, a digital marketing agency based in Santiago, Chile, where she works as a Digital Marketing Strategist & SEO Specialist.

Aug 31, 2026

5:30
It's fine.
5:33
So the biggest mistake that I am seeing people make on their websites by far and large is that they're talking to their peers, but that's not who you're going to sell to because those people are in your industry.
5:49
They know the jargon.
5:50
they don't need your help.
5:52
They know what you know.
5:54
And when you become...
5:57
I'm so sorry.

14 MINS LATER

19:49
Now I'm asking you to be on the other side of the bench.
4:53
You
4:53
know, that entrepreneurial spirit plus that tech, that love of tech and knowledge and learning really kind of happened.
5:00
And then, you know, fast forward, I graduate college, you know, with my degree in digital art.
5:05
My first job is a cashier because classic.
5:09
And then...
5:11
I was there until I could get a job as an admin assistant.
5:15
But when I was in that job, they found out that I was actually really good at researching and putting different puzzle pieces together and I ended up in business development.

16 MINS LATER

21:47
So how did you then start your own business? What happened? How did that transition happen?

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