I love it, right? Thank you.

And you know, it's so beautiful that you say that.

I feel so seen.

I feel so seen, man, because there's a lot of vice president of pricing and strategy roles that are starting to get out there in the world now.

And I'm like, finally, people are taking pricing seriously.

It is the number one driver to profitability, right? But yet you...

buried under some 30-year-old kid that knows spreadsheets in Excel that can unbreak formulas under the CFO.

Okay.

So- Why like why this one? Like what are the benefits of this one versus like probably all of the traditional assessments that people have already taken?

Yeah, that's a really great question.

And I say they pair well with human design because all of the assessments that you take are self-reported.

You took a quiz, how you were feeling that day.

If it wasn't a full moon the day you took it, you're going to be a little more emotional, right? There's all these layers and chapters in your life.

And especially like if you're going through a really traumatic portion in your life and you take one of those, you may be a shadow version of yourself, right? You may not be the highest level.

most impactful, glowing, amazing version of yourself when you take it.

wow.