And like, just kind of reminding yourself that there's more Michelle than Hello Lemon, even though we love Hello Lemon.

Yeah, no, I love that you mentioned that.

So like my TikTok was a way for me to create without the marketing side of things attached to it.

So it's purely for running.

But what's interesting is that I thought a lot about whether I wanted to create a TikTok under my name or under Hello Lemon.

And at the end of the day, I created it under Hello Lemon because I still in a way wanted it to be an extension of my business.

And I think this is something that I've been thinking about is that when we say boundaries, automatically we think it's a distance thing.

Yeah.