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Michelle Jackson

Sociologist

Sep 7, 2026

11:11
We're going to start, Michelle, with a play provocation around sensory play
11:15
for infants.
11:16
Infants, there's so many things.
11:18
At first you go, what can we do in the infant's room? It's tricky.
11:21
It's a lot harder to think about what you could do.
11:23
We love to lay on the floor in that room ourselves as educators and get down on our hands and knees and see what's around the room to really enhance their learning as well.
11:32
A lot of educators lay on the floor and look around to see what's actually at their level.
16:24
Okay, so Michelle, what's our third sensory play provocation
5:05
Yes.
5:05
This challenge just went crazy with the children.
5:08
They were, they just couldn't believe how they could make this, and all of a sudden I saw them working as a team.
5:14
"Well, how about I do this? I make this.
5:16
What do you wanna do? Well, you need to put that there." So they were researching their materials, and then they were actually going out into the outdoor environment, choosing things from the outdoor to bring back into this play as well to...
5:26
There was a tire.
5:27
They used a tire outside, and two of the boys walked outside, got the tire, rolled it in to the construction area to raise the level up that they wanted to make this, this castle out of.

7 MINS LATER

12:11
Oh, yes.
4:35
And, you know, if people were going there, what do you think are some must-see attractions?
4:40
I feel like when people... come to Denver that for many folks, there's no context for the city.
4:49
I've visited 45 states.
4:51
And so I feel like there are some, some cities across the world, across the United States where people aren't sure where to begin.
4:59
And so my tip is in terms of like what to do is to kind of anchor your experience in Denver with a fun event, like a fun thing that you would do specific, like unique to Denver.
5:13
So you saw people end up during the summer traveling around the world to see Taylor Swift and Beyonce.
5:22
Actually, they weren't together.
8:31
Now, are there any areas to eat that are very popular? I
13:23
What did you think about this story?
13:26
So I actually enjoy reading The Economist because in my other life, I like to talk about policy.
13:32
And so I am very familiar with The Economist.
13:36
Like you, I am cynical about people from outside of places having feedback or insight into something that they're not living.
13:48
And it was so very clear that, I mean, I needed someone to have been here for a year before writing a piece like that.
13:55
And so I was like, we need to talk about this.
14:00
In my view, whenever a piece like this is written or insight like this is written, I'm like, do you take public transit? This is my number one thing.

16 MINS LATER

30:35
you know you know big three or something of makers or growers that show up at every market your concern is it can kind of crowd out those smaller or more up-and-coming ones and while those are i mean because this is the thing is these are all for the most part hyper local businesses but you still think that there is a concern of domination by a certain
0:54
Is that right,
0:55
Michelle? Eight novels, Yvonne, and one nonfiction book, which I like to always just mention because it was a lovely project I did with a fellow author, Juliette Brassan, who was published by the same publisher as I was back in 2008.
1:11
We both got our book deals together.
1:12
Amazing.
1:13
And we became friends and we just wanted to do a project together.
1:17
And we it was I think it was one of the first books written using Facebook as a means of collecting, you know, research.
1:24
Yeah.
5:10
Press.
Edgar BerriosGUEST
11:57
So kind of keeping a pulse of what people are using it for and making sure we're training it along the way.
12:02
way.I was just gonna add, Edgar, yeah, it's a great point because even though we may say AI w- was used in the development of this XYZ, we also a- add in and human reviewed it, so it was reviewed by a human.
12:13
So it's not just, yeah, we used it and then just put it in, into this work papers and put it into the process, but it was reviewed by human is an important element as well.

21 MINS LATER

Trent RussellHOST
33:26
close us out.
33:27
Yeah.
33:27
Thanks for the time.
33:28
And important, anything used, any information generated with AI, you've got to have a human in there.
33:34
You can't just rely on it.
28:07
If someone's pregnant with twins and has no idea where to start, what are their feeding options?
28:12
Loads of feeding options when it comes to twins.
28:16
My recommendation would be find yourself a really good antenatal class that actually covers breastfeeding.
28:23
Better still, if you're able to, is touch base with a lactation consultant.
28:28
So a lot of the hospitals have LCs that do classes within the hospital.
28:34
You can get them out privately.
28:36
But I think it's something that, you know, again, we spend so much time focusing on labor, labor, labor, when your feeding journey is much longer than just one day.

45 MINS LATER

73:31
Yeah.
5:13
Michelle, can you just give us a, a little background on what Back Pocket does and how, if in any way, generative AI has changed your workflow as an agency?
5:24
Sure thing.
5:25
So as you mentioned, I'm the chief strategy officer at Back Pocket Agency.
5:28
We're a content marketing agency out of Chicago.
5:31
We serve, uh, mostly associations, nonprofits, healthcare organizations, and other mission-driven B2B organizations.
5:40
So we establish multi-channel content programs for them, whether it be print, magazine, digital, both paid and organic content programs.
5:49
I think our clients aren't necessarilyBringing to us concerns about AI-generated content per se, but I think it's more of an education that we're doing for our clients in terms of where AI can fit more effectively, more strategically, and identifying some of the risks that come with fully AI-generated content.

32 MINS LATER

37:45
Is there anything more, Derek or Michelle, from your, your perspective on what, what is next and what people should expect?
3:33
Is there any kind of bag or type of bag that you'd avoid because it just means you pack too much or it's just not feasible when you're talking about that it's able to fold and move or whatever? Is there anything you'd kind of avoid?
3:45
Well, no.
3:45
Like, I mean, most 10K bags are the standard 55 by 40 by 20 and that's fine.
3:50
And it's more about just sticking to your airline's regulations.
3:55
And as I said, the tote bag idea is great because we all end up buying, you know, those trinkets, those souvenirs on our holidays.
4:02
So just to be prepared for that.
4:04
And we'll have a little sneaky tip as well for someone who is really going budget.
4:43
I really
2:59
And in Europe, on mainland Europe, are they like, is there an investment in that kind of train travel now?
3:07
I think it's becoming, people are becoming more and more aware and there's more of an appetite for it.
3:11
Definitely when people are on trips, they want to experience trains.
3:16
Now, somewhere like Switzerland has got joyous routes, you know, through beautiful scenery through the Alps.
3:21
And of course, of course, the Orient Express was the original one, you know, taking you from Paris through to Istanbul.
3:29
But there are, you know, in other destinations, for example, I spent a month in Australia visiting my son and my I took a terrific train trip from Brisbane to Adelaide.
3:40
Now it's a three day trip and it's broken up with excursions on the way.
6:01
Where would you recommend?
11:15
So yeah, that's a long way of saying what is the paradox of specialization and what are rationalized occupations.
11:23
So I guess I'll start with the second one first.
11:26
So Sociologists, of course, are very interested in this process of rationalization.
11:33
This is a process that we generally associate with Weber.
11:38
And he lays out how it is that societies increasingly become rationalized.
11:45
That is, they build institutions that increasingly reflect these sort of rationalized ideas.
11:51
And you can think about it in very basic terms as a focus on means ends calculations.

9 MINS LATER

20:33
And I wonder if you could kind of maybe tell that story, really, the kind of expansion of both medical science and medical theory, but also the story of how this changed, what a doctor kind of maybe does every day.
11:15
So yeah, um, that's a long way of saying what is the paradox of specialization and what are rationalized occupations?
11:23
So I guess I'll start with the second one first.
11:26
So sociologists, of course, are very interested in this process of rationalization.
11:33
This is a process that we, I mean, generally associate with Weber, and, uh, he lays out how it is that, uh, societies increasingly become rationalized.
11:45
That is, they build institutions that increasingly reflect these sort of rationalized ideas.
11:51
And you can think about it in very basic terms as, you know, a focus on means-ends calculations.
11:59
That is, I have a certain end in mind, what are the best means to get there? Uh, you can think about it as building in kind of bureaucratic structures.

21 MINS LATER

32:39
So what, what's the kind of contrast with police and law enforcement? How, um, is that same kind of process that you've identified, um, open to a, I suppose, a more critical view in the context of police and law enforcement?

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