M
Michelle Jackson
Sociologist
12
APPEARANCES
10
PODCASTS
012
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Sep 7, 2026
Play Provocations #10: Sensory Play
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11:23Michelle JacksonGUEST
We love to lay on the floor in that room ourselves as educators and get down on our hands and knees and see what's around the room to really enhance their learning as well.
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11:32Michelle JacksonGUEST
A lot of educators lay on the floor and look around to see what's actually at their level.
Play Provocations #9: Construction Play
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5:08Michelle JacksonGUEST
They were, they just couldn't believe how they could make this, and all of a sudden I saw them working as a team.
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5:16Michelle JacksonGUEST
What do you wanna do? Well, you need to put that there." So they were researching their materials, and then they were actually going out into the outdoor environment, choosing things from the outdoor to bring back into this play as well to...
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5:27Michelle JacksonGUEST
They used a tire outside, and two of the boys walked outside, got the tire, rolled it in to the construction area to raise the level up that they wanted to make this, this castle out of.
7 MINS LATER
Denver, Colorado: Fun Things to Do & Local Tips
4:35

Karen CordawayHOST
And, you know, if people were going there, what do you think are some must-see attractions?
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4:40Michelle JacksonGUEST
I feel like when people... come to Denver that for many folks, there's no context for the city.
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4:51Michelle JacksonGUEST
And so I feel like there are some, some cities across the world, across the United States where people aren't sure where to begin.
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4:59Michelle JacksonGUEST
And so my tip is in terms of like what to do is to kind of anchor your experience in Denver with a fun event, like a fun thing that you would do specific, like unique to Denver.
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5:13Michelle JacksonGUEST
So you saw people end up during the summer traveling around the world to see Taylor Swift and Beyonce.
Can Mayor Mike Claim a Win on Homelessness? Plus, Same-y Farmers Markets and McDonald's Fried Apple Pie
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30:35
Michelle JacksonGUEST
So I actually enjoy reading The Economist because in my other life, I like to talk about policy.
Michelle JacksonGUEST
Like you, I am cynical about people from outside of places having feedback or insight into something that they're not living.
Michelle JacksonGUEST
And it was so very clear that, I mean, I needed someone to have been here for a year before writing a piece like that.
Michelle JacksonGUEST
In my view, whenever a piece like this is written or insight like this is written, I'm like, do you take public transit? This is my number one thing.
16 MINS LATER
Bree DaviesHOST
you know you know big three or something of makers or growers that show up at every market your concern is it can kind of crowd out those smaller or more up-and-coming ones and while those are i mean because this is the thing is these are all for the most part hyper local businesses but you still think that there is a concern of domination by a certain
Michelle Jackson
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0:55Michelle JacksonGUEST
Michelle? Eight novels, Yvonne, and one nonfiction book, which I like to always just mention because it was a lovely project I did with a fellow author, Juliette Brassan, who was published by the same publisher as I was back in 2008.
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1:17Michelle JacksonGUEST
And we it was I think it was one of the first books written using Facebook as a means of collecting, you know, research.
Ep 284: How MIT Leaders Are Building AI That Works w/ Michelle Jackson and Edgar Berrio (MIT)
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11:57Edgar BerriosGUEST
So kind of keeping a pulse of what people are using it for and making sure we're training it along the way.
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12:02Michelle JacksonGUEST
way.I was just gonna add, Edgar, yeah, it's a great point because even though we may say AI w- was used in the development of this XYZ, we also a- add in and human reviewed it, so it was reviewed by a human.
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12:13Michelle JacksonGUEST
So it's not just, yeah, we used it and then just put it in, into this work papers and put it into the process, but it was reviewed by human is an important element as well.
21 MINS LATER
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33:26Trent RussellHOST
close us out.
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33:28Michelle JacksonGUEST
And important, anything used, any information generated with AI, you've got to have a human in there.
Twin Newborn Survival Guide: Sleep, Feeding & Routines with Parents2b Midwife Michelle Jackson
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28:07Sinead FinnHOST
If someone's pregnant with twins and has no idea where to start, what are their feeding options?
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28:16Michelle JacksonGUEST
My recommendation would be find yourself a really good antenatal class that actually covers breastfeeding.
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28:23Michelle JacksonGUEST
Better still, if you're able to, is touch base with a lactation consultant.
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28:36Michelle JacksonGUEST
But I think it's something that, you know, again, we spend so much time focusing on labor, labor, labor, when your feeding journey is much longer than just one day.
45 MINS LATER
We Are (Not) The Robots
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5:13Scott OldhamHOST
Michelle, can you just give us a, a little background on what Back Pocket does and how, if in any way, generative AI has changed your workflow as an agency?
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5:25Michelle JacksonGUEST
So as you mentioned, I'm the chief strategy officer at Back Pocket Agency.
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5:31Michelle JacksonGUEST
We serve, uh, mostly associations, nonprofits, healthcare organizations, and other mission-driven B2B organizations.
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5:40Michelle JacksonGUEST
So we establish multi-channel content programs for them, whether it be print, magazine, digital, both paid and organic content programs.
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5:49Michelle JacksonGUEST
I think our clients aren't necessarilyBringing to us concerns about AI-generated content per se, but I think it's more of an education that we're doing for our clients in terms of where AI can fit more effectively, more strategically, and identifying some of the risks that come with fully AI-generated content.
32 MINS LATER
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37:45Scott OldhamHOST
Is there anything more, Derek or Michelle, from your, your perspective on what, what is next and what people should expect?
Avoiding overpacking for your holidays!
3:33

Fionnuala JonesHOST
Is there any kind of bag or type of bag that you'd avoid because it just means you pack too much or it's just not feasible when you're talking about that it's able to fold and move or whatever? Is there anything you'd kind of avoid?
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3:45Michelle JacksonGUEST
Like, I mean, most 10K bags are the standard 55 by 40 by 20 and that's fine.
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3:55Michelle JacksonGUEST
And as I said, the tote bag idea is great because we all end up buying, you know, those trinkets, those souvenirs on our holidays.
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4:04Michelle JacksonGUEST
And we'll have a little sneaky tip as well for someone who is really going budget.
Why people are ditching the plane to get to their holiday
2:59

Sean MoncrieffHOST
And in Europe, on mainland Europe, are they like, is there an investment in that kind of train travel now?
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3:07Michelle JacksonGUEST
I think it's becoming, people are becoming more and more aware and there's more of an appetite for it.
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3:16Michelle JacksonGUEST
Now, somewhere like Switzerland has got joyous routes, you know, through beautiful scenery through the Alps.
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3:21Michelle JacksonGUEST
And of course, of course, the Orient Express was the original one, you know, taking you from Paris through to Istanbul.
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3:29Michelle JacksonGUEST
But there are, you know, in other destinations, for example, I spent a month in Australia visiting my son and my I took a terrific train trip from Brisbane to Adelaide.
Michelle Jackson, "The Division of Rationalized Labor" (Harvard UP, 2025)
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11:15Alfred MarcusHOST
So yeah, that's a long way of saying what is the paradox of specialization and what are rationalized occupations.
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11:26Michelle JacksonGUEST
So Sociologists, of course, are very interested in this process of rationalization.
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11:38Michelle JacksonGUEST
And he lays out how it is that societies increasingly become rationalized.
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11:45Michelle JacksonGUEST
That is, they build institutions that increasingly reflect these sort of rationalized ideas.
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11:51Michelle JacksonGUEST
And you can think about it in very basic terms as a focus on means ends calculations.
9 MINS LATER
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20:33Alfred MarcusHOST
And I wonder if you could kind of maybe tell that story, really, the kind of expansion of both medical science and medical theory, but also the story of how this changed, what a doctor kind of maybe does every day.
Michelle Jackson, "The Division of Rationalized Labor" (Harvard UP, 2025)
11:15
32:39

Matt DawsonHOST
So yeah, um, that's a long way of saying what is the paradox of specialization and what are rationalized occupations?
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11:26Michelle JacksonGUEST
So sociologists, of course, are very interested in this process of rationalization.
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11:33Michelle JacksonGUEST
This is a process that we, I mean, generally associate with Weber, and, uh, he lays out how it is that, uh, societies increasingly become rationalized.
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11:45Michelle JacksonGUEST
That is, they build institutions that increasingly reflect these sort of rationalized ideas.
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11:51Michelle JacksonGUEST
And you can think about it in very basic terms as, you know, a focus on means-ends calculations.
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11:59Michelle JacksonGUEST
That is, I have a certain end in mind, what are the best means to get there? Uh, you can think about it as building in kind of bureaucratic structures.
21 MINS LATER

Matt DawsonHOST
So what, what's the kind of contrast with police and law enforcement? How, um, is that same kind of process that you've identified, um, open to a, I suppose, a more critical view in the context of police and law enforcement?

