You're with me.

The...

Maybe he won't listen.

Uh, the visionary behind this was a gentleman by the name of Paul Weintraub, who was my boss.

And, um, he left, and then I executed.

But no one from the publishing side ever did that, so that was a first.

So when you talk about opportunities, it's seeing something that maybe, uh, there's a...

If you-- When you go back to that first trade f- or the f- I guess the first one didn't really happen 'cause it was '92, the riots happened, right? So '93 was the first official one.

What did you think when I called you up and said, "Hey, I actually need your help on my company now"? [laughs]

Oh, I was so excited.

When I first started getting copies of your newsletter and you were just kind of dabbling in it, you said, "Oh, this is just something fun I do on the weekends.

I enjoy writing this." And I knew that you had something way back then because I had been in, you know, controller roles, operations VP for, you know, 20 years.

Your newsletter was teaching me something new every week, and it was stuff that I was like, "This is amazing.

CJ's telling me, I don't have to go look this all up on the internet.

CJ's just giving me this information, and it's exactly what I need.

What has been your experience so far in seeing us ramp up both on the people side and the sales side of things?

Michelle, for you, what was that journey or what has that journey been like of starting off the course, maybe not being as far along as James was in the development of the company and learning different things and kind of building up to where it is now? Um,

yeah, I don't know.

It's kind of just like I did the course and I really wasn't, I had no idea what I was going to do with it or if I was going to do anything with it.

I kind of just went and thought it was good to talk to the other athletes from different sports and see what things they were doing or what ideas they had.

And then I feel like the idea for Anri Fada was more just I...

I was still injured story of my life for the last couple of years, but I was just losing like funding and losing.

Not that I ever had much to begin with, but I was losing every kind of support that I ever had in or from athletics.

So like how how does that look day to day, I suppose, for you?