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Michelle Boudin

Sep 30, 2026

1:07
Tell us about Embolden Creative and what you do and how you do it.
1:11
That's such a big question, but one of my favorite things to talk about.
1:14
I always think the best way to help people understand what we're all about is to tell them how it all got started.
1:19
And that was because, so I moved to Charlotte almost 20 years ago now, December will be 20 years, to work at WCNC.
1:24
And so I was there for 19 years as I left as the senior investigative reporter.
1:29
But about 10 years ago, my boss in the newsroom, who is not there anymore, I want to make that clear, called me in and said, you're the oldest woman in the newsroom.
1:37
What's your backup plan? Yeah, I see the look on your face.

23 MINS LATER

25:01
I mean, I can see in terms of video production and stuff like that, but what about the talking to people part of it?

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