And now you're questioning, am I on the right path? What happened next?

Well, what happened next is that I just believed I didn't have to choose.

I just believed with my core that I could have both.

And there was some necessity as well.

I needed to make money also because we were new to the country, right? My husband was new to the country, so we had to hustle, right? And so...

The difficulty was not really such a difficulty for me because my priority was I want both.

And so how do I do that? And instead of looking at being mom as a full-time job for me...

Yeah.

Mm-hmm.

Right? Then the marketing focus is on, okay, well, why me and not them, right? Versus when you have something intangible where results are harder to measure or they take more time, like for example coaching, marketing looks much different.

So I think to answer your question, it really d- get clear on, on who your buyer is and how they make decisions.

Because, for example, I n- I have a lot of friends who are really successful with ads on Facebook, on, on Reddit, on T- like, wherever they have ads.

As a coach, that doesn't work because you need to build a trusted relationship, and you need to make sure that this is a long-term thing.

You're not just gonna intake people, right? So knowing what you're selling and how your people buy, I think that is important for marketing.

And the other thing I wanna add is with AI and marketing right now, focus on really what it is that you're trying to accomplish and how many clients you actually need, and that should determine the effort that you're putting into it.

And what are some of the things you recommend to building a sustainable and kickass culture to help with the growth?