as a way to reflect on those choices.

Oh, Tammy, I think that's the other point that parents are maybe missing, teachers are missing it as well, is that moral identity that you're describing is one of the core habits of empathy.

Because once you know what you stand for, it's going to help you boost that empathy and use it in any time, state, and way.

The most brilliant story I have on that one was a group of teachers at a Florida high school, high achieving, where we're all talking about moral identity and how it's kind of the moral erosion is happening around the world in our countries.

And a lot of it is the examples of the high core leaders down.

Now we won't name names, but there you go.

The second thing that happens in life is that It may be that our kids don't realize that it matters.

Because that is going to create a generation who wants to make the world better.

And for parents who If their teen is struggling to look back on an experience that they've been successful in, then maybe the parent has an opportunity to share an opportunity that was really uncomfortable for them and then share with your kid, what did you do to help you navigate it?

Oh, I love that because you're flipping it back to your child.

I think a big, big, big mistake we're doing right now is too much bubble wrapping, too much sugar coating, too much making it too easy.

Because in the end, it's not an easy world.

It is a different world where there's always going to be challenges.

And what we want to do is help our kids become world ready.

I think that's the whole place about what Unleashed Brands is doing.

So what can parents who are struggling to take their kids away from screen time do to promote more of those roles? group collaborations or those things that you were talking about?

what we'll

do is we sit and we look at, and we're talking 30 seconds.

What are the things that are going to help your kid and you get the better night's sleep? Because if your kid gets a better night's sleep, so will you.

The first thing is walk into the bedroom.

Are there, is there the blinds that you can pull? Look at digital devices.

Get rid of them.

70% of teens are going to sleep with a cell phone and it is not helping their sleep.

What's the biggest change you have seen over the years or something that you would never have guessed in a thousand years would come to be when you started out?

Mm-hmm.

But do something when the commercials come on.

Hit the mute button and just play charades.

"How do you think he's feeling? Look at his face.

How do you think he's going?" When you're reading Inside Out, or I don't care what you're reading, um, Harry Potter, stop a minute.

"Wow, if you were him, how would you feel?" What you're doing is helping kids start to notice in real time emotions.

And one of the things we're doing is teaching emotions with emojis, and it doesn't have the context.

[laughs]