We have cases where, software has updated overnight and people's companions have been what they call lobotomized and so people feel total emotional rejection and abandonment um mika can you tell us a little bit about how you're thinking about emotional capitalism and is that the best framework to conceptualize what is happening

thank you so much i i I kind of like try to separate from the term emotional capitalism because it's both a little bit loaded and also feels a little bit short.

Loaded in terms of like we cannot separate our research from where we are coming from.

And in this particular moment of the world that we are seeing multiple genocides going around.

I tend to be careful to replicate research that might come from backgrounds that kind of like sustain that structural injustices.

So I also thought about the term techno intimacy capitalism to kind of like mark three steps and three parts because techno refers to that we are talking not just AI because it's also AR and XR and virtual reality and all different, the conversions of different technologies coming into this moment.

Because you might remember like some short years ago, we were, everyone was talking about like the metaverse and now then we shift to AI and it always seems like chasing the next thing.

But I'll turn to you first, Mika, just to offer some reflections on the ways that users strategically and creatively navigate these technologies.