
Michael Yoder
CFP® professional and principal of Yoder Wealth Management, a Walnut Creek, California RIA, and guest on Kitces' Financial Advisor Success podcast.
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Oct 6, 2026
Ep 510: Creating Effective Discovery Meetings To Convert 100% Of (High-Value) Prospects Into Clients with Michael Yoder
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Michael YoderGUEST
... what I like to ask when I talk to a room full of advisors is I say, "Has there ever been a speaker where within the first 30 seconds you're going, 'Wow, this guy's a genius'?" And they almost all say yes.

Michael YoderGUEST
In fact, you're one of the names that I use, you and Jeff Levine and people like that.

Michael YoderGUEST
I, I might say something like, "Has anyone ever heard Michael Kitces talk and within 30 seconds, without even knowing why, you're going, 'Gosh, this guy's a genius.

Michael YoderGUEST
How does he do it?' 30 seconds in, and the answer is the words he's using." So would you ever hear someone like that say things like a mega backdoor Roth conversion? You know, mealy-mouthed phrases that we use like that.

Michael YoderGUEST
Someone like you would probably talk about making full after-tax contributions.
9 MINS LATER
