
Michael Villa
Executive Director of smartEn – Smart Energy Europe, the Brussels-based business association for demand-side flexibility in the European energy transition.
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Sep 29, 2026
Orchestrating the future of flexible demand in Europe
9:24
9:44
10:07
10:18
10:32
10:42

Riley BehrensGUEST
But because of this massive complexity, we made the deliberate choice not necessarily to forecast, but to map the shape of the possible futures across the interactions between those five pillars of the system as it functions now.

Michael VillaGUEST
Because indeed, when I was actually thinking about this study, being a person that is very pragmatic, I wanted to have a clear projection of a 10 years time with a clear reply on what should be the signal, how we are going to be orchestrating, who should be orchestrating, so a clear indication of the future.

Michael VillaGUEST
But indeed, as Riley said, also within our own membership, there are divergent opinions, so indeed the three scenarios are the result of this conversation.

Michael VillaGUEST
But what I think is extremely useful is to have an indication of where the value of flexible demand will be in 10 years' time according to the free scenario.

Michael VillaGUEST
So there is already, this is a very good, already first outcome of this report for any kind of business that is related to flexible demand.

Michael VillaGUEST
Because indeed, there are free scenarios that we are indeed thinking will be indeed realizing in a few years' time.
