Right.

You always say.

And if you're looking at it purely as a leisure sale destination, so you're not looking at it at an add-on to a conference, you're not looking at it as, you know, things that incent gamblers, and that's a whole nother market that we could, we could talk about.

You're just looking, like, is this a good vacation, holiday destination for people? Does it have good value? And then becomes the question of, like, well, what are we comparing it to? Because remember, a lot of the comparisons, sort of when people used to say, "You know, Las Vegas used to be so inexpensive," right? Everything was a loss leader.

It was just there to get the gamblers.

So all of the food and beverage, everything you did was so, was so inexpensive.

But when you compare it to a lot of, a lot of destinations throughout the world, is it really such a bad value proposition? Especially when you, when you do the comparisons to, like, the New Yorks and Londons and Paris.

Mm.