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Michael Shackelford

Michael Shackelford

CEO and founder of Genrupt Inc, an AI-powered content-generation platform that helps e-commerce sellers create AI product videos, based in Lawrence, Kansas.

Aug 25, 2026

The Ecomcrew Ecommerce Podcast

The Ecomcrew Ecommerce Podcast

E657: China Just Changed AI Video Overnight

Aug 25 · 38m

Dave Bryant
Dave BryantHOST
26:19
What exactly do you mean by that? And what are those three workflows?
Michael Shackelford
Michael ShackelfordGUEST
26:22
Yeah.
Michael Shackelford
Michael ShackelfordGUEST
26:23
So what I just mentioned, which is the URL to video, it's just a guided workflow for beginners.
Michael Shackelford
Michael ShackelfordGUEST
26:27
They don't really understand this video stuff.
Michael Shackelford
Michael ShackelfordGUEST
26:30
So they just would upload their product information or, or if they're an Amazon seller, for example, they would just put in their ASIN or URL.
Michael Shackelford
Michael ShackelfordGUEST
26:37
It would scrape their listing.
Michael Shackelford
Michael ShackelfordGUEST
26:39
and use all that data to come up with a shot structure and an idea for them.
Dave Bryant
Dave BryantHOST
31:24
So what are some tips and tricks there? Yeah.

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