Podcast appearances · Radar

Michael Schein

Michael F. Schein is the founder of marketing agency MicroFame Media and author of The Hype Handbook (McGraw Hill).

1

APPEARANCES

1

PODCASTS

Sep 8, 2026

Influence Anyone

Influence Anyone

The HYPE Formula: How Michael Schein Builds Instant Authority

Sep 8 · 54m

17:36

Have you come across that? And how do you help them?

Michael ScheinGUEST

17:39

I am going to gently challenge the underlying premise.

Michael ScheinGUEST

17:43

So this is what I would do with you.

Michael ScheinGUEST

17:44

So everyone says that you need a niche.

Michael ScheinGUEST

17:48

And I do think it is very true that you can't just say, hey, I'm a marketer.

Michael ScheinGUEST

17:52

Hey, I'm a writer.

Michael ScheinGUEST

17:53

Hey, I'm a plumber, right? Hey, you can, but that is hard to make yourself stand out.

5 MINS LATER

23:05

Now what?