Talk, could you say a little bit about, you know, what it was like going through that situation in your local community?

You know, there's two hands to it, right? I mean, one, it was scary.

I mean, for anybody who's never been a part of it, I never understood the term flash flood, right? It didn't make sense to me.

I thought it was just water.

Like, how bad can it be? Like, hurricanes you see.

Because they get the national news, you see the...

I mean, and that's crazy, right? And...

Mike, for people that aren't in the marketing industry, what do you think is one of the misconceptions that people have out there about what you do?