Michael Rosenberg, a Michigan grad, is a senior sports writer for Sports Illustrated and author of the book War As They Knew It that gets deep into the guts of the rivalry.

Once it became big, it was easy to come up with these things in the past that sort of stirred it.

Look, these are two states that are rabid about football, built great programs early on, and are next to each other.

They touch.

And so that was probably going to happen.

I mean, you look around the country at Other rivalries, and it was usually regional, usually proximity was the reason.

But that overlap, I think, the history of it has always kind of been woven into it.

But the dude won games, especially against Ohio

Is it typically patient-driven? I-is-- Are there partnerships between different providers?

You know, first of all, we've had the great experience of getting to work with the US Department of Veterans Affairs, and, you know, our software is technically installed in every VA, uh, medical center and/or VA healthcare facility across all their service areas and regions, now called HSAs.

They used to be called VISNs.

And, you know, that's given us a unique insight into what a sort of national program for healthcare can do and what the, what the power of doing that can be.

You know, there are nine million veterans.

There are seven million with a service-connected injury, and there are several million, probably somewhere between four and five million, that are getting healthcare annually from VA, and many of those are complex medical questions related to service-connected injuries.

And so there's imaging that goes along with that.

Yeah.

So how did your family come to know Sunrise and what is it about Sunrise that connected so deeply with both you yourself and with your family's foundation?

So some of the earliest projects that we started funding was either research or programs.

We had a mission statement that my mom kind of wrote out, which was to try to find a cure through research and improve the quality of life through programs.

So the first program we funded was a camp in 1981 called Happiness is Camping at Sleepaway Camp.

And then we started funding some other small programs throughout the years.

A clown care program, which was kind of like Sunrise on Wheels.

Fast forward, we started funding a program called Sib's Place.

So how does it feel to you to walk into all of these different Sunrise Camps?

They're saying, and they're saying, can you give us a sense of how that might have been communicated to you?

Well, I can give you some stories.

Yes, please.

But not exactly underbidding stories.

It's more like, I remember before we played the World Piers in 2002 and The World Pairs Final in 2002, he took me aside before the game, before the final.

He said, you know, this is a really difficult event, hands are difficult, whatever.

We're probably going to make mistakes.

Well, what would you do without it?

It is my honor to invite, to offer, and to share his Torah with us this morning, Mikey Rosenberg, Columbia and JTS student.

Shabbat shalom.

Like my dad says, hello, everybody.

You're stuck with me, fly.

We are now going to take a little bit of time to learn about a cantorial master from 200 years ago.

Incredible Lusak, it is going to be so great.

In all seriousness, today I want to start with a question.

And