So based on your broad experience, where do you see the tech channel making mistakes when it comes to building a future-proof tech ecosystem?

Yeah, that's a great question.

Fundamentally, I think that tech, um, partnerships, tech ch-channel, uh, ecosystems don't get a lot of things wrong.

Uh, so for a lot of other sectors, how the technology sector has built partnerships to go to market to, to develop solutions is, has really been leading, and, uh, has been an example for other sectors.

So I wanna just get that out of the way first, right? So when you're in the, in the technology, uh, channel ecosystem space, a lot of it is, is, is, is leading for other sectors.

Then when we're looking at mistakes, um, you can always sort of, you know, pick the places where things could be improved.

So couple of big, big mistakes I think are that you're looking to run one partner program for everybody, right? One size fits all.

Uh, so what I'm curious about, when you look at enterprise ecosystem, right, what do you feel the difference is between something like sophistication and unnecessary complexity?