You mentioned maybe there was like a second challenging period, you know, the three years of stagnation, but like, you know, there was a second part where you left yourself a little bit questioning.

Yeah.

I guess the second three, it's sort of a weird, when I look back on it now, as you've sort of put it, there was a next sort of three-year period.

So directly, like, I think, you know, hindsight is, It's fine.

It's working out.

And I think for the better.

And it built discipline and it built rigor and it built systems into what we're building and into our team.

I'm curious, over the years, maybe even just focused on the CSA model, What have you learned about gross margin? Have they kind of improved with scale? Have they improved over time just naturally? Have you tested pricing elasticity with the consumer? Talk about gross margin over time.