I know you guys buy a ton of sample.

I think everyone should, I think everyone should stop releasing press releases claiming all kinds of things about quality.

Like, I think the realization is that you have to own the quality, and that means you have to own as much of that supply chain and have as much validation and security protocols in place with suppliers.

So you think about us, we're probably the world's largest end buyer of sample, 'cause we're collecting that data, for instance, on the state of the economy that's being shared with central banks.

So we have this just intense focus on high-quality outcomes because it's our name on, you know, the door when we're sending it to the Federal And so what we cared about was that ability to directly connect with panels.

So we had gone from a world in the beginning where we were on the exchanges.

Today, we-- Five years ago, we made the decision we're gonna build our own private exchange.

out.To be clear, like you're, y-y-you, you believe you need to talk to real people, and you can't necessarily duplicate or create synthetic data to represent thoughts and opinions of people.

Do you have a view on just the political landscape with midterms coming up and you have 2028, given that you guys are doing a lot of polling as well from Morning Consult? Where do you think?

You know, there's some just general atmospherics and historical trends.

So one is in 18 of the last 20 midterm elections, the sitting president's party has lost.

So in this case, In the House, it's a five-seat margin, and that is a razor-thin margin.

If you look at where Trump was in the midterm cycle this time in 2018, he is actually better performing from an approval standpoint, which I think would surprise folks.

Just generally speaking, at this point in 2018, the generic ballot favored Democrats by seven to eight percentage points, where today the generic ballot favors Democrats by three to four.

When they were up seven to eight, they took 40 seats.

Yeah.