
Michael Purifoy
Senior EVP, Chief Treasury & Digital Banking Officer at VeraBank, speaking and writing on AI adoption and digital banking in community banking.
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Sep 15, 2026
Don't Try to Boil the Ocean: Lessons From the AI Front Lines
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Brian XieGUEST
And we serve over close to 100,000 member and $4.5 billion in assets for Stanford.

Michael PurifoyGUEST
Yeah, Corey, Michael Purefoy, Chief Treasury and Digital Banking Officer here at Vera Bank.

Michael PurifoyGUEST
Vera Bank is a 96-year-old community bank with $4.5 billion in assets and 42 branches across East, Central and Southeast Texas.

Michael PurifoyGUEST
And I would say that we started this journey and really started putting focus on it about 18 months ago or so.

Michael PurifoyGUEST
Really since the beginning of the year, what we've been doing is trying to build that foundation and establishing what we feel like are the core elements needed to scale this appropriately and responsibly.

Michael PurifoyGUEST
And so we've invested in a dedicated AI leader and we're building a team around that person because we don't wanna treat this like a side project in IT.

Michael PurifoyGUEST
We don't feel like that that's not, Not going to be a recipe for positive growth there with this technology.
30 MINS LATER
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34:59Corey GrossMODERATOR
Maybe an open question for both, but anyone who wants to pick that up.