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Michael Purifoy

Michael Purifoy

Senior EVP, Chief Treasury & Digital Banking Officer at VeraBank, speaking and writing on AI adoption and digital banking in community banking.

Sep 15, 2026

3:38
And we serve over close to 100,000 member and $4.5 billion in assets for Stanford.
3:45
Yeah, Corey, Michael Purefoy, Chief Treasury and Digital Banking Officer here at Vera Bank.
3:51
Vera Bank is a 96-year-old community bank with $4.5 billion in assets and 42 branches across East, Central and Southeast Texas.
4:03
And I would say that we started this journey and really started putting focus on it about 18 months ago or so.
4:09
Really since the beginning of the year, what we've been doing is trying to build that foundation and establishing what we feel like are the core elements needed to scale this appropriately and responsibly.
4:23
And so we've invested in a dedicated AI leader and we're building a team around that person because we don't wanna treat this like a side project in IT.
4:37
We don't feel like that that's not, Not going to be a recipe for positive growth there with this technology.

30 MINS LATER

Corey GrossMODERATOR
34:59
Maybe an open question for both, but anyone who wants to pick that up.

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