
Michael Norton
Senior Coach at Conscious Leadership Group, certified Enneagram teacher, and conscious leadership coach.
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OCT 5
Aug 17, 2026
What Good Coaches Do, Great Coaches Do on Purpose: BE A MIRROR
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3:17Ryan JohansenHOST
So as we dive into DISC today, give us kind of a crash course on what DISC is.

Michael NortonGUEST
But let me make a quick statement about that first, because great coaching isn't really about asking a player to communicate like you.

Michael NortonGUEST
Great coaching is learning to communicate in a way that the player can hear you.

Michael NortonGUEST
Right? It's about getting through because we're good coaching, where great coaching lives is in communication, trust, motivation, correction, and performance.

Michael NortonGUEST
So to put a wrapper on that with DISC, DISC is four letters, D-I-S-C, and the D is dominant, somebody who wants to get the point, get things done, very task-oriented, results-focused.
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What Good Coaches Do, Great Coaches Do On Purpose: DEFINE SUCCESS
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18:35Ryan JohansenHOST
How do I discern which tool, which strategy, which phrase, which question to ask in the moment quickly?

Michael NortonGUEST
I hope I don't go too deep on this because I just wrote a paper about this very topic and you didn't know that.

Michael NortonGUEST
So looking at the business world today and where artificial intelligence and technology, it's just like it changes so rapidly today.

Michael NortonGUEST
So going all the way back to 2000, where the term CRM, you know what a CRM is, customer relationship management tools, Salesforce, HubSpot, Microsoft, you know, the way for businesses to track their business, sellers to track their customers and opportunities.

Michael NortonGUEST
And that was supposed to like be the end all be all to give sellers and businesses insight to what's happening in their world.
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27:36Ryan JohansenHOST
So what encouragement would you give to those guys kind of with that context?
What Good Coaches Do, Great Coaches Do on Purpose: SUPPORTIVE FEEDBACK
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8:09speaker_0NARRATOR
Yeah.

Michael NortonGUEST
But tough doesn't mean arrogance or belligerence, right? That's why you kind of love the velvet hammer.

Michael NortonGUEST
We actually use that all the time at work, like when we're dealing with a procurement officer.
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What Good Coaches Do, Great Coaches Do on Purpose: ACTIVE LISTENING
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Michael NortonGUEST
So l- because I want to touch on, you just said another really important thing in there, that active listening allows us to, um, get into the individual, because not every athlete learns the same way.

Michael NortonGUEST
I mean, there's just too many unique personalities out there, right? And so when we focus on the individual, like what motivates you is different than what motivates me, and it's different than what motivates, you know, John Smith, right? Um, how you process feedback is different than how I process feedback.

Michael NortonGUEST
Um, your preferred, you have a preferred learning, learning style, and you have your own goals that you're trying to achieve, and I'm gonna have my goals that I want to achieve.

Michael NortonGUEST
And as a coach, unless we're really actively listening and asking questions around those four things, we're, uh, we're gonna lose the trust and we're gonna lose the sense that they feel valued.
What Good Coaches Do, Great Coaches Do on PURPOSE! Ft. Michael Norton
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7:17Ryan JohansenHOST
Uh, but tell us a little bit about the parent-child relationship and how coaches can, can maybe understand that, uh, before we dive in fully.

Michael NortonGUEST
Uh, yeah, and again, I'd love to ask a question back, but we'll, we'll refrain from doing that because we're just doing the overview right now.

Michael NortonGUEST
But when you think about exper- like my experience in, um, uh, Little League, youth baseball, even, even, um, men's softball and playing in, uh, you know, baseball leagues as an adult or being around it, we see coaches, we, we experience coaches who get really hot-tempered, who get really excited, whether it's a practice or in the game, and yelling at a player.

Michael NortonGUEST
And we know in those formative years, especially in our, uh, early teens through, you know, maybe college, we're, we're still forming our brain, we're still forming our feeling.

Michael NortonGUEST
And when people come down and just come from that hot-tempered, angry, "Why didn't you do this?" kind of position, that's not building the people up.

Michael NortonGUEST
What we wanna do, and when we're talking about behavior, attitude, and technique, and this is really good for coaches, is because you're building the entire person when you focus on all three of those.
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23:41Ryan JohansenHOST
Give us kind of a 30 to 45-second, um, you know, version of this where you're, where you're, you're teaching people how to be a mirror and what that really means.