But what about for you?

Yeah.

Well, I think even before I decided to leave my corporate job, you had been, as we talked about in, in March when we had our last episode together, you had been pitching me on the idea of us working together, specifically on your business, for a long time.

And it became a joke, and at some point to me it wasn't that funny, and it just like, it wasn't gonna happen.

And the main reason for me at that point was that I, I just had a lot of concerns about it.

I, I think ultimately the most important thing to me with us is our relationship, and I wouldn't want to do anything to jeopardize that.

And so yeah, I think I was just concerned about it and had hesitations, but really got excited about it when you kind of pitched me on the idea in a very successful way, obviously.

After having that realization that I felt my week was not being spent right, one of the changes we made was in that meeting where we would sit and sort of go over what was coming up for the week from a work perspective, I made sure we added in, in addition to just plotting out our work meetings, I want to put those things on the calendar, like the walks together and a coffee break and the meditation, so that I can ensure for myself that I get to the end of a Friday and I feel like the week was well-lived and well-spent.

Right.

Well, that's that's the ending of this.

I think we'll get to at the end of this month.

Another show.

that will deal with the ramifications of what this judge did and what holmesdale did that could basically um affect the entire nation on taxes all right because they set a legal precedent here about taxes all right or payment in general i should say all right a debt to the government or a debt to a person And we're getting all that clarified with with attorneys.

And I want to get with the mutual attorney that we've talked to to really clarify it, get it down, you know, full pack.

But what happened with this case was there were nationwide insurance made a settlement of one hundred thousand dollars for the slander and libel.

All right.

Are there enough dollars in the space, are there enough bidders in the space for these leagues to continue to see a robust media growth?

It is absolutely a concern for these other leagues, okay? That just is the, the, the punchline.

There's no two ways about it.

If the NFL and when the NFL does their next deal, which will have meaningfully higher fees, in our opinion, I don't think there's any two ways about it.

We could talk about the mechanics of when and how that gets done, but regardless whether it's twenty twenty-seven or twenty thirty, whenever it is, there will be a meaningful step up.

And the reason is that the value the NFL delivers only gets bigger, it only gets broader, and it's of such a magnitude that these media businesses and new entrants, they can make the money on it, so they're gonna pay for it.

Okay? So what does that mean? That means that those entities need to make that up somewhere else, and there's two places they primarily make it up.

Looking at the landscape, what are some of the biggest, uh, headwinds for sports media for the rest of the year?

I mean, we can never have this conversation enough, and that is the need for people to make sure their, their fire alarms are working.

Absolutely, and that's why we're being a bit cheeky with the title of this campaign, 'cause we do need to break through the complacency.

And sadly, last year, we went to nearly thir-- uh, three thousand nine hundred home fires, and forty-five percent of them did not have a working smoke alarm.

That means it either wasn't present or it was not working, and that's what we need to address with this campaign.

Is that right?

Yeah.

Look, we certainly are, Mark, and that's the whole intent of this campaign.

We wanna double the number of safety visits our firefighters conduct this winter.

Do we see any forms of tribalism anywhere else in the animal kingdom? I assume that you see this within groups of almost all animals.

Um, well, you know, um, it's, it's interesting.

We, we tend to anthropomorphize animals.

You know, we tend to, like, project, you know, human qualities onto them.

So a lot of animals look like they're collaborating in a sophisticated way, like a wolf pack or, or even, like, chimpanzees hunting.

The...

But, but biologists call it side-by-side mutualism rather than actual collaboration, because, like, when apes hunt, you know, you're one ape, I'm one ape.

When you say exchange mates, can you delve into that for me please?

So mention and, and identify some of the tribes that people listening typically belong to.

to....

Their church is a community bound together by shared ideas.

Uh, their country is one.

Uh, perhaps the company they work for has an organizational culture.

Maybe they're part of a profession, like lawyers or engineers, where there's a, a lot of shared frameworks that come from your training that give you a common worldview with the other members of the, that profession.

So, you know, we, we inhabit, um, multiple tribes, uh, in our lives, and one of the things that that leads to, in the way that our cultural psychology works, is that not all of our identities can operate at once.

You don't have to explain things [chuckles] like, there's just a comfort level th- th- that's hard to explain, but I think people know what I mean.

For sure.

And so what we, what...

When I, when I started a company, it- when you start a company, you wanna make sure you have the right client, and this is where a lot of people mess things up, is they think the client is just a low-hanging fruit.

So in the company, you know, most, uh, mom and pops will take their clients as the actual patient.

That's not our client.

So that's our end user, and what we have to do is, is kind of filter it down.

And we notice in the data that 50% of appointments in the United States are missed, medical appointments.

Yeah.