Yes.

All right.

So Clive Peters used to have cooking demonstrations for the stoves.

The purpose was to bring the, to get buyers.

So what they did is they had a chef or some cook come into the, the Clive Peters and, and demonstrate how to cook, and then you could sample and eat some of the food.

So-

Mm.

So whether it's to do with, um, the energy of how we do our business or whether we're leaning into a masculine or a feminine, or how do we show up in terms of who do we need to be in order for our business to be successful? And, and asking ourself that and being the leader, being the person who's actually making those decisions-