
Michael McHale
President & CEO of PSA Systems (Production Systems Automation), a Duryea, PA-based industrial automation and robotics integration company, which he acquired in 2016.
2
APPEARANCES
2
PODCASTS
012
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
SEP 21
SEP 28
Sep 16, 2026
Scope It Right or Pay for It Twice: What Automation Integration Really Costs
2:21
2:39
2:51
8:04

Ed PoundHOST
So with the big picture, why did you build a company that owns the whole arc, the whole value stream? And what does that make possible that you couldn't do otherwise?

Michael McHaleGUEST
When I bought the business in 2016 and we were 10 years ago, May 6th actually was our 10 year anniversary.

Michael McHaleGUEST
So the projects we were doing, we were trying to do our own manufacturing and we were fairly successful at it, but our projects were small and then they grew.
5 MINS LATER

Ed PoundHOST
What does bad scoping actually cost you? What are some war stories from those experiences?
We Scaled Without Marketing Until Growth Forced Us to Start Hunting with Michael McHale
9:53
10:05
10:19

Arnaud DasprezHOST
How did you start building your kind of sales and marketing team? What type of profiles are you looking for? Where are you in that overall initiative? We're always looking to grow

Michael McHaleGUEST
the skillset of an applications engineer that can walk into a plant and see multiple opportunities and see the opportunities that the customer is not looking for.

Michael McHaleGUEST
We're not selling a widget or a gadget or an ink pen, right? We're selling a solution that might take six months, nine months, a year to figure out what that proper solution is for your business to be able to provide a proper ROI.
11 MINS LATER